Sail Gaming
An esports-focused digital experience built around roster presentation, organisation identity, founders, news and competitive gaming culture.
- Client
- Sail Gaming
- Category
- Esports
- Services
- Website Design, Website Development
The challenge
Sail Gaming is a new competitive gaming organisation. It needed a home online that presents it with confidence from the first visit: an identity, a place to introduce its roster and founders, and a channel for news as the organisation grows.
The approach
VORA structured the site around what an esports organisation is judged on: who plays for it, who leads it and what it’s doing next. The organisation’s identity and competitive positioning lead the experience, with the roster as its centrepiece.
The experience
- A hero that introduces Sail Gaming as a competitive gaming organisation
- A roster section presenting its players, starting with its first signing
- A dedicated founders page
- A news page for announcements
- Links through to the organisation’s X account
Site sections
HomeRosterFoundersNews
Key areas
- UI/UX Design
- Development
- Responsive Design
- Content Structure
Delivery
A live, multi-page esports website at sailgaming.store with Home, Roster, Founders and News pages, and social links connecting visitors to the organisation.